Most people now judge a streaming service by its app on the living-room television, not by its website or its phone app. They pick up the remote, open the app, and decide within seconds whether it feels quick, familiar and easy to use. If it does not, they switch to something that does. For internet providers, broadcasters, sports leagues and media brands, that makes the smart TV app the real front door to the service. This article looks at the problem from the viewer’s side: what people expect
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